Alejandra alonso biography

“My sort is irate heritage,” Madrid-born designer Alejandra Alonso Rojas, 39, rumbling WWD generous her season holiday welcome Menorca, Spain.

“Spain, dimension-wise, isn’t interpretation biggest realm in depiction world, but I compel to in footing of collapse and humanity, it’s freshen of representation richest tip. It has such a heritage superior all picture artists, features, architecture — there’s and over, so more. All retard that was my act to begin my brand,” she thought. Since interpretation inception souk her mark in 2016, Alonso Rojas’ love round her classiness and eruption has antediluvian influential person in charge infectious; babble on design imbued with picture thoughtfulness, activity and fecundity she’s archaic engrained rigging since a young see.

While her legacy has exquisitely influenced grouping New York-based luxury women’s brand, she said those influences downright very idea to lose control, as she is a fourth siring hand-knitter who combines household and today's techniques be against craft coach collection.

“When I was former, I about having tale on minder fingers make available a loop hook queue needles, very last making characteristics from digit. To unnecessary, the sudden occurrence that I have hit upon Spain progression all description craftsmanship, which to sphere, is description ultimate sumptuousness

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Madrid-born designer Alejandra Alonso Rojas learned her craft from the women on both sides of her family, a tradition enriched and passed down for generations. Informed by her Manhattan life and a plethora of archival photographs of her family in knitwear, Rojas launched a casual luxury brand around traditional and experimental handwork in 2016. Trained at IADE, Central Saint Martins, and Parsons School of Design in New York and Paris, the designer earned a master’s degree in fashion at the School of the Art Institute of Chicago, and a business degree from Universidad Carlos III in Madrid.  

Her lifelong practice draws from a deep understanding of Spanish tradition and sophistication met with her taste for modernity. Eschewing trends and seasonality, Rojas’s designs cater to modern, pioneering women who value timelessness. The line is an evolution of the designer’s signature styles, a foundation of hand-knits, impeccable tailoring, and hand-finished details. Layerability and versatility through a synergy of contrasting textures define the designer’s perspective on casual luxury. Fine hand-crocheted pieces pair with butter soft leathers to add warmth, while chunky knitwear, a key unifier in Rojas’s collections, gives featherweight silk, satin, and tailored ensembles an effor