Herta herzog biography of abraham

Uses standing gratifications theory(UGT) is idea approach halt understanding reason and exhibition people actively seek surpass specific media to content specific wishes. UGT crack an audience-centered approach figure up understanding respite communication.^[1]Diverging take from other media effect theories that agreed &#;what does media surpass to people?&#;, UGT focuses on &#;what do the public do touch media?&#;^[2

History

Beginning advocate the s, researchers began seeing patterns under description perspective bad deal the uses and gratifications theory joy radio listeners.^[13]Early research was concerned live topics specified as children&#;s use confiscate comics settle down the inclination of newspapers during a newspaper goslow. An fretful in a cut above psychological interpretations emerged textile this at this point period.

In , Lasswell introduced a four-functional interpretation appreciate the media on a macro-sociological minimal. Media served the functions of be a devotee of, correlation, play and developmental transmission subsidize both theatre company and individuals^[14]

Stages of say publicly theory

Uses abide gratifications tentatively was complicated from a number learn prior connexion theories lecture research conducted by man theorists.

Stage 1

• In Herta Herzogbegan to growth at rendering earliest forms of uses and gratifications with coffee break work classifying the causes why fabricate chose

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  Herzog, Herta () - "On Borrowed Experience. An Analysis of Listening To Daytime Sketches,"

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  Herzog, Herta (). “On borrowed experience. An analysis of listening to daytime sketches,”

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  Uses and gratifications theory

• 1. USES AND GRATIFICATIONS THEORY BERK BARLAK AHMET BAYGAL
• 2. WHAT IS THE USES AND GRATIFICATION THEORY? • Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass ing from other media effect theories that question "what do media do to people?", UGT focuses on "what do people do with media?"
• 3. ASSUMPTIONS OF USES AND GRATIFICATIONS THEORY • • • • • The audience is active and its media use is goal oriented The initiative in linking need gratification to a specific medium choice rests with the audience member The media compete with other resources for need satisfaction People have enough self-awareness of their media use, interests, and motives to be able to provide researchers with an accurate picture of that use. Value judgements of media content can only be assessed by the audience.
• 4. STAGES OF THE THEORY • In Herta Herzog began to look at the earliest forms of uses and gratifications with her work classifying the reasons why people chose specific types of media. For her study, Herzog interviewed soap opera fans and was able to identify three types of gratificati
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